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The Marketing Collective Hosts “Marketing Matters” Summit Wednesday March 27

The Marketing Collective Hosts “Marketing Matters” Summit Wednesday March 27

The half-day educational event will include seven area communications professionals presenting on marketing and PR topics and strategies. Breakfast and lunch are included, along with giveaways.

March 1, 2024 (SSPR) Arlington Heights, IL. – Budding entrepreneurs, established business owners, marketing professionals and others interested in the vast world of marketing and a brand’s relationship with the public (PR), are invited to attend the “Marketing Matters” Summit Wednesday, March 27 in Rolling Meadows. This summit will be presented by “The Marketing Collective” – a group of seven northwest suburban communications professionals and business owners with more than 100 years of collective experience – whose goal is to educate and enlighten attendees on the wide range of marketing and PR methods, channels and initiatives that help businesses/organizations stand out from the crowd and reach their target markets and demographics more effectively.

The half-day event will take place at the Blue Sky Auditorium, 3200 Squibb Avenue in Rolling Meadows (Illinois) and begin at 8:30 a.m. when a continental breakfast will be provided, followed by two individual presenters, and then two group presentations/panels from members of The Marketing Collective. Once presentations conclude at noon, lunch will be served, providing networking opportunities until 1 p.m.

“We invite anyone interested in bringing their communications to the next level – both in marketing and PR – to join thought leaders from the northwest suburban business community, to learn how we are looking at the marketing field,” said Patrick Panayotov, Partner with Proceed Innovative and member of The Marketing Collective. “We are showcasing experts in PR, branding, social media, video, SEO, graphic design, signs and promotional items who will share how these mediums and strategies can affect your brand and vision, and how they can be perceived by potential clients and customers.”

Individual presenters will include: Melanie Santostefano of Vicarious Multimedia and St. Steven Public Relations will share her expertise in marketing/PR and how a business or organization’s image and relationship with the public are influenced by any/all activities, both in person and online. Alan Stern of Persona Marketing will show attendees how to stay top of mind on social media using his patented, “H.E.A.T. Method” – utilizing humor, providing education, adding value and building trust.

Group presenters will include Patrick Panayotov of Proceed Innovative and Jason Stallard of Love Local Media Agency will jointly present on how video and business activities online impact EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). A panel made up of visual marketers including Laura Lian Williams of Laura Lian Creative Partners, Jeff Miller of Divine Designs and Graphics, and Steve Long of Blink Tees will share tips, education, and

As part of the ticket price, all who attend will receive special offers and promotional items from presenters. Tickets at $50 and can be purchased here. Attendees will leave with a deeper understanding of the many ways they can enhance/improve the way their business or organization is presented to the public, and how to ensure that “relationship” is as powerful as it can be. The overarching goal is for attendees to see that “Marketing Matters!


Media Contact: Melanie Santostefano | 312-719-2332 |

The Marketing Collective is a group of communications professionals whose goal is to share their expertise with area business professionals to help them achieve a greater ROI through reaching their target audiences and demographics, by utilizing the latest in marketing strategies and tools.

Speaker Bios:

Melanie Santostefano is the founder/president of Vicarious Multimedia, a marketing communications firm providing writing, editing and copywriting services, social media management, websites and graphic design, and St. Steven Public Relations, a public relations agency specializing in public relations, public information, crisis communications, and the promotion of keynotes and other public speakers through “St. Steven Speakers.”

Alan Stern is the found/president of Persona Marketing and an expert on social media marketing through leveraging artificial intelligence (A.I.). His goal is to help businesses stay “top of mind” by utilizing freemium apps and A.I., without breaking the bank utilizing his patented H.E.A.T. Method.

Patrick Panatoyov is a Partner at Proceed Innovative LLC. The company’s vision is to help businesses transform themselves online utilizing cutting-edge tools, including strategic search engine optimization to amplify their business, its return on investment, and ultimate success.

Jason Stallard is the founder and Managing Partner of Love Local Media Agency where he helps businesses and nonprofits amplify their voice through video content and podcasting. He is passionate about building community and telling stories that showcase the value and impact of the people who are serving the business world, as well as area citizens.

Laura Lian Wiliams is the Co-Founder and Creative Director of Laura Lian Creative Partners and is an active leader in the Chicago design community. Her holistic approach to branding has helped local, national and international businesses find new audiences and grow to new heights.

Jeff Miller is the President of Schaumburg-based Divine Signs and Graphics. Jeff has a 40-year track record marked by his exceptional ability to help build businesses, cultivate leaders, and consistently go the extra mile for clients seeking signage to promote their businesses and organizations.

Steve Long is the co-owner of Blink Tees who believes in bringing people together through t-shirts – which can be designed to make a statement, stand in solidarity, or show off love for virtually anything! The combination of clients’ voices and Blink Tees’ love of hand-crafted t-shirts is the magic behind this northwest suburban-based business.