Media Training Workshops:
Half Day & Full Day
The Importance of Media & Crisis Readiness to Maintain Public Trust
HALF DAY TRAINING
This immersive half-day training is designed for organizational leaders, public officials, and communications teams. Participants will:
Understanding the Media Landscape
- How journalists work – deadlines, sourcing, and story structure.
- Differences between print, broadcast, and digital media.
- Common myths about “the media.”
- Discussion: “What makes a story newsworthy?”
Message Development & Framing
- Crafting concise, mission/value-driven key messages.
- The “Three Message Rule” and using sound bites effectively.
- Bridging, hooking, and flagging techniques to stay on message.
Interview Skills and Delivery
- How to prepare for different types of interviews (live, taped, phone, virtual).
- Managing tone, presence, and body language.
- Avoiding “gotcha” moments and common traps.
Debrief & Key Takeaways
- Review of strengths and improvement areas.
- Discussion: building a culture of proactive communication.
- Tips for sustaining skills and refining messages over time.
FULL DAY TRAINING
(all the above + crisis preparedness/planning activities listed below)
Crisis Communications Fundamentals
- The anatomy of a crisis and how it unfolds in media cycles.
- Crafting first statements and holding responses.
- Roles and responsibilities within a crisis communications team.
- How transparency and empathy drive credibility.
Developing a Crisis Response Plan
- Building a message map and identifying key audiences.
- Coordinating with emergency management, legal, and leadership.
- Integration of social media response strategies.
Crisis Simulation Exercise
- Realistic, time-pressured scenario
- Participants work in teams to:
- Draft a media statement
- Prepare for a mock press conference
- Practice response to tough reporter questions
Interested in being reporter and crisis ready? Email engage@ststevenpr.com to start the conversation!